{"id":30216,"date":"2024-09-18T22:39:50","date_gmt":"2024-09-18T22:39:50","guid":{"rendered":"https:\/\/www.totalkitcar.com\/?p=30216"},"modified":"2024-09-18T22:39:50","modified_gmt":"2024-09-18T22:39:50","slug":"bridgestone-potenza-sport-a-55-per-cent-renewable","status":"publish","type":"post","link":"https:\/\/tkc.grainwork.co.uk\/index.php\/2024\/09\/18\/bridgestone-potenza-sport-a-55-per-cent-renewable\/","title":{"rendered":"BRIDGESTONE POTENZA SPORT A – 55 PER CENT RENEWABLE"},"content":{"rendered":"

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Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is introducing the Potenza Sport\u00a0A, the company\u2019s first mass-produced tyre to incorporate 55\u00a0per cent\u00a0ISCC PLUS certified recycled and renewable materials.<\/p>\n

ISCC PLUS is a globally applicable certification standard which aims to increase the transparency and traceability of alternative feedstocks throughout the entire supply chain, from the point of origin to the final customer.<\/p>\n

Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, commented: \u201cThe Bridgestone Potenza Sport\u00a0A\u00a0is a great example of Bridgestone\u2019s innovation capabilities and commitment to sustainability. This achievement marks another significant milestone as we accelerate our progress toward using 100\u00a0per cent sustainable materials in our products by 2050 and beyond<\/p>\n

\u201cDriving sustainable innovation, we are proud to mass-produce a tyre incorporating such a high percentage of ISCC PLUS certified recycled and renewable materials1. This launch furthers the adoption of a circular economy in our business.\u201d<\/p>\n

The Bridgestone Potenza Sport\u00a0A\u00a0tyre was developed with ENLITEN Technology\u00a0to improve its sustainability characteristics and make it fully EV-ready, without making any compromise on safety or performance. As a result, Bridgestone\u2019s ultra-high performance tyre offers outstanding safety and control to drivers, achieving an EU label A grade for wet grip. It also delivers best-in-class energy efficiency and extended battery range, boasting an EU label A grade in rolling resistance.<\/p>\n

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In line with the Bridgestone E8 Commitment, 35\u00a0per cent\u00a0ISCC PLUS certified renewable materials are sourced to produce the tyre, including natural rubber and bio-attributed polymers, as well as 20\u00a0per cent ISCC PLUS certified recycled materials.1\u00a0These include ground rubber linked to End of Life Tyre, certified carbon black linked to circular oils, rice husk ash silica, lignin, zinc oxide, and recovered carbon black linked to End of Life Tyre.<\/p>\n

Developed in Europe, the Bridgestone Potenza Sport\u00a0A\u00a0will be manufactured at Bridgestone\u2019s cutting-edge plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is also ISO 50001 certified for efficient energy management. The plant\u2019s entire tyre production process is 100\u00a0per cent\u00a0electric, with the electricity being produced from renewable sources4.<\/p>\n

More from www.bridgestone.eu<\/u><\/a>\u00a0ENDS.<\/b><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is introducing the Potenza Sport\u00a0A, the company\u2019s first mass-produced tyre to incorporate 55\u00a0per cent\u00a0ISCC […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":30217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-30216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/30216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=30216"}],"version-history":[{"count":0,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/30216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/media\/30217"}],"wp:attachment":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=30216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=30216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=30216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}