{"id":17778,"date":"2019-09-19T19:40:06","date_gmt":"2019-09-19T19:40:06","guid":{"rendered":"http:\/\/www.totalkitcar.com\/?p=17778"},"modified":"2019-09-19T19:40:06","modified_gmt":"2019-09-19T19:40:06","slug":"slims-expands","status":"publish","type":"post","link":"https:\/\/tkc.grainwork.co.uk\/index.php\/2019\/09\/19\/slims-expands\/","title":{"rendered":"SLIM'S EXPANDS!"},"content":{"rendered":"
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Mayor Andy Street tries a spot of snow foam<\/figcaption><\/figure>\n

Morelli Group, the company behind Slim\u2019s Detailing, has invested in a new training academy in Coventry \u2013 to teach professionals and enthusiasts the perfect way to clean their cars!<\/p>\n

The company has chosen its Coventry branch, off Stoney Stanton Road, to be its training hub where it will run a series of courses on \u2018detailing\u2019 through its sister brand, Slim\u2019s. The site will also be the home of the second Slim\u2019s Detailing shop, the other being in Enfield and will despatch the products for the online business to customers globally.<\/p>\n

Detailing is the practice of cleaning and finishing a vehicle to bring it up to a showroom standard and has grown massively in the UK over recent years on the back of popularity in the USA.<\/p>\n

The firm has made a significant investment in the training academy, which was officially opened by Andy Street, the Mayor of the West Midlands, during a visit to the branch.<\/p>\n

Andrew Moring, Slim\u2019s Marketing Director, said Coventry was the perfect location for its new training centre.<\/p>\n

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Pictured (left to right): Ruth Moring-Beale (National Sales Director), Andy Street, Andrew Moring (Marketing Director)<\/figcaption><\/figure>\n

He said: \u201cOur detailing business, where we were selling products online, started in 2014. We quickly identified a need for qualified training and teamed up with the Institute of Motoring Industry (IMI) to establish an accredited course.<\/p>\n

\u201cThis new training centre is the culmination of this course and how popular it has become and the need to add more courses for detailing professionals and enthusiasts.<\/p>\n

\u201cDetailing has been growing rapidly in the UK ever since and as well as needing the products to carry out detailing on vehicles, there has been a growing call from customers to learn how to use them properly.<\/p>\n

\u201cWe launched a three-day course on detailing which runs three times a month and it made sense to create our own training centre to deliver the programme in a bespoke detailers environment.<\/p>\n

\u201cIt\u2019s aimed at a mix of automotive professionals along with keen car enthusiasts who are looking to either restore a vehicle or keep the one they have in pristine condition.<\/p>\n

\u201cAnother area of the market that is growing is with younger car owners, to many of them their car is the biggest investment they have made to date and they are keen to invest in accessories and making sure their car is in perfect condition.\u201d<\/p>\n

Andrew added: \u201cNow the training centre is officially launched, we will look to offer more courses, such as one-day workshops on individual elements of detailing, which we are consistently being asked for.<\/p>\n

\u201cThis is a significant investment into Coventry and will lead to new employment opportunities.\u201d<\/p>\n

Andy Street, the Mayor of the West Midlands, said: \u201cThe West Midlands is the UK’s leading automotive region employing more than 46,500 workers, and so it is great to see another company putting its faith in us with fresh investment.<\/p>\n

\u201cI wish Morelli every success and I am sure the company’s confidence in Coventry and the West Midlands will be rewarded with further growth.\u201d<\/p>\n

More from www.slimsdetailing.co.uk<\/a>\u00a0ENDS.<\/strong><\/p>\n

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Morelli Group, the company behind Slim\u2019s Detailing, has invested in a new training academy in Coventry \u2013 to teach professionals and enthusiasts the perfect way […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-17778","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/17778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=17778"}],"version-history":[{"count":0,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/17778\/revisions"}],"wp:attachment":[{"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=17778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=17778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tkc.grainwork.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=17778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}